Google does not just care about your total reviews. It cares about how often you get them. Here is how to keep the momentum going.
Most service businesses have a 'burst' of reviews when they first start, and then nothing for months. Google's local algorithm sees this as a signal of inactivity. To dominate the Map Pack, you need steady, recent reviews.
A review from 8 months ago carries 90% less weight than a review from last week. Customers and search engines both want to know that you are doing great work right now.
Manually asking for reviews is awkward and easy to forget. By automating the request via SMS the moment a job is marked 'complete', you catch the customer at their highest point of happiness.
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